My path into digital marketing started unexpectedly. While working in MedTech, I was offered the chance to step into a new role because of my deep product knowledge and experience engaging directly with consumers and distributors.

I dove in headfirst—learning the tools, platforms, and best practices of digital marketing as I went—and quickly found myself drawn to the strategy, creativity, and data-driven side of the field.

What makes my journey unique is that I came into digital marketing with an outside perspective. That background gives me a different lens on SEO, content strategy, and campaign execution—one that has consistently led to fresh insights and measurable results.